Vantage FX

About

Vantage FX is a Forex provider that gives traders access to global Forex markets through their top-tier FX liquidity providers. Clients can access their wide range of markets through the powerful MetaTrader 4 and MetaTrader 5 platforms, as well as WebTrader and multiple mobile trading apps for iPhone and Android devices.

Objective

Initially, Vantage FX wanted to grow their member base and essentially take their brand awareness to the next level. DigiGround worked closely with Vantage FX to analyse their marketing efforts and saw distinct areas which could be improved. We saw that they had the potential to expand their marketing and focus on the Chinese demographic, which has been known to be more lucrative accounts. We developed a Vantage FX CN Facebook page and marketing plan to enter this arena after the launch of our marketing campaign there has been consistent and tremendous growth.

DigiGround Work Process

We wanted to help Vantage DX succeed in their market by building an engaged audience around Forex. Forex. Due to the inherent social element in building an engaged community, Facebook was a must. DigiGround created a Vantage FX Chinese Facebook page with regularly scheduled posts to nurture our audience generated from ads.

Vantage FX, like all established experts in their field, have an immense understanding of their target market. So, they decided to focus in on a very specific demographic. his strategy is great for short term and immediate results; however, we always plan and develop strategies and partnerships with clients that grow over the long term.

Facebook has over 2.19 billion monthly active users. This is great for advertisers as it allows us to target based on specific demographics, however within this huge sea of people, kicking off a marketing campaign with a small, narrowly targeted audience means you are missing various niche audiences.

Starting Vantage FX CN with broad targeting allowed us to find all prospective traders, and through this strategy, we can begin to narrow our targeting after sifting through the Facebook ad analytics to see who has been clicking. Through this comprehensive approach, we can progressively narrow our audience over time based on people who have shown interest by engaging with our ads. Additionally, as a digital product, users can get access immediately! No manufacturing or shipping time is involved, allowing them to start bigger and broader earlier. We continue to provide ongoing marketing ideas and optimise their social media campaigns to consistently engage their target audience and generate leads.

Summary