DigiGround worked closely with the Aamica team to develop their app from concept idea to launch. We comprehended the client’s requirements and got started on the app development. We began by building a working prototype of the app. Once this was approved, we then got to work designing the application’s user interface and the user experience flow.
Due to time constraints, DigiGround provided the working application and a WordPress eCommerce function (WooCommerce). When users purchase the device through the WordPress store, the accounts are created in the application. Users will then be able to login to the app and complete their profiles and start using the main application functions. DigiGround will provided a basic functioning user management portal for the Aamica team to be able to allocate NFC devices to accounts and manage user access.
While the app was being developed, our web developers got to work building their website. Since Aamica is targeting audiences in both Australia and the US, we needed to ensure that the website had both Australian English and American English versions. The website also needed attractive images and designs that matched the Aamica branding and conveyed their mission. Our graphic designers used stock images and Photoshop for editing to put together images for use across the website, app and in marketing material.
Once their website was built, DigiGround began optimising their content both on-site and off-site to ensure that the website was optimised to rank in search engine results pages. To give them further brand exposure, DigiGround set up their social media pages for both the American and Australian audiences.
The result of our work was a fully functioning mobile application that works with the aamilet wearable device. The website functions as required, and the DigiGround web development team continues to maintain the website on a weekly basis. Our marketing team continues to provide Aamica with social media management, blog writing and SEO management.