Project Description

Art of Chi

Creating a recognisable difference.

Art of
Chi

Creating a recognisable difference.
Art of Chi an Etsy store that customers can visit to purchase handcrafted jewellery in Australia. All their jewellery is designed and made by Artiz Jewelry in Turkey. They needed a website design, colour palette, logo and a website on which to advertise their store and drive traffic to the Etsy store.

Art of Chi Objective

There was a time clock on this job as the store was ready to go, and the owners of Art of Chi needed to get online as quickly as possible.

The DigiGround team banded together to build the webpage very quickly with all the design and development completed as well as taking photos of every single piece of jewellery that needed to go into the shop.

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Application DevelopmentWebsite DevelopmentGraphic DesignDigital Marketing

Art of Chi DigiGround Work Process

Using the skills of our graphic designers, developers and photographer, our team came together to work out the unique selling point for the store. Looking at the offerings from Art of Chi, the most amazing thing we found was that each piece of jewellery was unique and handcrafted by the designers at Artiz Jewelry. Using this information, we began creating an engaging logo with a colour palette that could highlight the imagery and uniqueness of items offered by Art of Chi.

Our photographer set up and took over 300 photos in a single day, which allowed the graphic designers to choose the colour palette and logo and work on the design. The developer built the wireframes while all this was going on.

Each team member completed the first part of the project at the same time, and then banded together to fill in the blank spots on the website. The content (both text and imagery) was inserted, and the pages were tweaked to be ready to drive people to shop on the Etsy store.

Summary
Art of Chi
Article Name
Art of Chi
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Publisher Name
DigiGround
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