Using the skills of our graphic designers, developers and photographer, our team came together to work out the unique selling point for the store. Looking at the offerings from Art of Chi, the most amazing thing we found was that each piece of jewellery was unique and handcrafted by the designers at Artiz Jewelry. Using this information, we began creating an engaging logo with a colour palette that could highlight the imagery and uniqueness of items offered by Art of Chi.
Our photographer set up and took over 300 photos in a single day, which allowed the graphic designers to choose the colour palette and logo and work on the design. The developer built the wireframes while all this was going on.
Each team member completed the first part of the project at the same time, and then banded together to fill in the blank spots on the website. The content (both text and imagery) was inserted, and the pages were tweaked to be ready to drive people to shop on the Etsy store.
Visit our Echelon Learning and Stockroom Cafe work pages for more examples of our DigiGround work.