Bio Hygiene is Australian company that manufactures dental infection control products from Germany for the Australian dental and medical industry. Their range includes suction line cleaners, instrument cleaners, surface cleaners and hand disinfectants.
Bio Hygiene Objective
Bio Hygiene approached DigiGround for design help, branding documents, a series of instructional product videos, an infographic for their sample cases and magazine ads, and ongoing design support.
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Bio Hygiene DigiGround Work Process
DigiGround began by creating brand guidelines for Bio Hygiene. As a new company, they didn’t have an official logo or brand documents to send out to media or suppliers who might want to add Bio Hygiene’s details and logo to their catalogues or magazines. The brand guideline included colour usage, graphic placement, minimum size requirements and readability, incorrect use and graphic elements for print and web. Following this, DigiGround designed a business card with matt cello and spot UV for a textured effect.
DigiGround then created a series of instructional videos. Set on location in a dental surgery, DigiGround arranged for an actor to act out the instruction process, filming each product’s how-to-use procedure. In one day, we were able to create five short videos that have since been widely-used as a guide for customers and within sales presentations.
Bio Hygiene requested our design team to put together something that customers could use to view the complete Bio Hygiene range of products. Our graphic designers created an infographic for advertisers to use in magazines and to add to the starter kit cases. The infographic clearly displays how each product can be used within all areas of a dental surgery.
Bio Hygiene’s director also approached us to take professional headshots. Our photographer captured the director in different locations and backgrounds for a variety of uses. The headshots are now being used in social media profiles and on the company website.
DigiGround has proudly worked with Bio Hygiene for over a year and continue to provide ad-hoc marketing and design support when needed.