About
Defence Review Asia (DRA) is one of the leading defence business publications in Asia, providing unbiased, quality editorial on the defence industry. DRA has a magazine available in both print and digital formats. Their publications and online presence provide relevant, high quality coverage of the Asia-Pacific region. Readers can subscribe to the print magazine which includes subscription to the digital version too.
Objective
DRA came to us for our web development and search engine optimisation (SEO) services. They wanted us to upgrade the DRA website, just as we had already done for their other two websites, Asia Pacific Defence Reporter and Asian Aviation. This upgrade would allow them to offer more advertising space and an improved way to read articles.
DigiGround Work Process
Our DigiGround web development team met up with DRA to discuss their plans for the new website. They wanted a site designed to display a clearer and more readable newspaper layout, complete with an easy navigation and space for advertisements.
Once the website went live, our SEO team set to work finding the most appropriate keywords for the website, based on the industry, what their users are looking for and what the client wants to target. Pages and posts where then optimised to rank for these keywords. DigiGround continues to provide DRA with ongoing SEO maintenance to ensure that the site is consistently ranking high in search engine results pages.
DigiGround has also been providing ongoing website maintenance for DRA. This includes plugin updates, theme updates, website changes, add-ons and website backups. We are constantly monitoring the website to ensure it runs to its optimum level and continues to enhance the subscriber’s user experience.
The DigiGround web team provides DRA with advertising support. We set up their advertising spaces and report the results of the ads to the client. This advertising opportunity has allowed DRA to provide a better service for advertisers, as they can see impressions and clicks from their ads to their linked destination.
DigiGround continues to work with DRA on an ongoing basis, providing SEO and website maintenance as well as digital support when required.
Summary
Article Name: Defence Review Aia
AuthorDigiGround: DigiGround
Publisher Name: DigiGround
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