Before we could build the motzza web app, DigiGround worked with motzza to develop their brand guidelines and logo. They needed a strategic brand development and marketing materials that would deliver their compelling customer value proposition. DigiGround found that motzza’s real differentiation in branding was its friendly, informative and approachable nature. To achieve this, our digital designers used eye-catching images and graphics and a fullwidth, modern website layout.
The result was a brand that has a thorough grasp on their target market. motzza’s branding has a strong appeal to its core audience. Its branding speaks to its target market and addresses their needs in a design they can relate to. This way, motzza cuts through the noise of its competitors.
The outcome lives up to the idea by being consistent and shedding light on the goals and personality behind motzza. The quantifiable results are evident in motzza’s ability to engage web app users. The web app has become a place for motzza to interact with users while providing them with the tools and information they need to achieve their goals.