Project Description

motzza

Combining web and mobile technologies into a single app.

motzza

Combining web and mobile technologies into a single app.

motzza is the brainchild of a team of people who have a wealth of experience in the punting and games of chance industries. People can use the motzza web application to view aggregated odds across various bookmakers. motzza also provides affiliate links for visitors to sign up to the bookmakers, punter’s clubs and tipping and rating services. These affiliate links are readily available from each bookmaker and are usually an image or banner with a token-based link to be added to the image.

motzza Objective

motzza was a new company that needed help establishing their brand, developing a web app and marketing their services. The brief was to create an easy to use web application for motzza. To do this, we had to first design complete branding for motzza from scratch. The branding needed to resonate with sports and racing enthusiasts as well as inspire people to make bets, find punting clubs and purchase memorabilia.

motzza
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Application DevelopmentWebsite DevelopmentGraphic DesignDigital Marketing

motzza DigiGround Work Process

Before we could build the motzza web app, DigiGround worked with motzza to develop their brand guidelines and logo. They needed a strategic brand development and marketing materials that would deliver their compelling customer value proposition. DigiGround found that motzza’s real differentiation in branding was its friendly, informative and approachable nature. To achieve this, our digital designers used eye-catching images and graphics and a fullwidth, modern website layout.

The result was a brand that has a thorough grasp on their target market. motzza’s branding has a strong appeal to its core audience. Its branding speaks to its target market and addresses their needs in a design they can relate to. This way, motzza cuts through the noise of its competitors.

The outcome lives up to the idea by being consistent and shedding light on the goals and personality behind motzza. The quantifiable results are evident in motzza’s ability to engage web app users. The web app has become a place for motzza to interact with users while providing them with the tools and information they need to achieve their goals.