Project Description

Stockroom Cafe

Content strategy and digital experience.

Stockroom
Cafe

Content strategy and digital experience.
Stockroom Cafe is a café located at 100 Harris Street, Pyrmont. The Stockroom Cafe is a hub for business meetings and friendly catch ups. They serve breakfast and lunch with great table service and also offer a delicious takeaway menu, and coffee choices to suit any crowd.

Stockroom Cafe Objective

Stockroom Café were looking to create a brand-new website to showcase their services, highlight their catering menu and café and position themselves for search in search engines. They approached DigiGround to create a new and branded website with search engine optimisation setup.

Stockroom Cafe DigiGround Work Process

DigiGround created a customised WordPress website for Stockroom Café, with two entry points for targeted navigation and optimised for search engine ranking. The site focusses on promoting their extensive catering menu and café service.

The café site is in an old wool store, with great historical significance. So, using this theme, our web designers styled the site with warm tones, lent from the logo’s brown hues, and carried through the sepia of the main imagery and consistent colouring in the background, footer and headers.

stockroom-cafe
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We then worked on optimising the website for search engine rankings. We researched the best keywords for each page, chose sub keywords and wrote text that incorporated those words.

We then worked on off-page SEO, where we optimised each of the social media pages for exact match website URLs. Then, we setup their Google My Business listing profile for location searches, and setup Google Analytics for tracking and reporting website traffic and trends. We setup their Search Console, verified the site, removed author archive pages from index. Generated a sitemap and uploaded it to Search Console. We then used Search Console to fetch and render the site. And finally, we indexed the site for Google by submitting the sitemap to Bing and Yahoo.

We continue to provide ad-hoc website and search engine advice and support to Stockroom Café.

Summary
Stockroom Cafe
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Stockroom Cafe
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DigiGround
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