Michelle came to DigiGround for help to gain more subscribers for her program and business.
She had limited budget and was seeking help with her marketing planning and implementation.
DigiGround started by planning The Nutrition Project’s Facebook advertising strategy that included building website traffic, promoting the program and special seasonal related offers and retargeting. The advertising helped The Nutrition Project to build awareness and grow the Facebook following, subscriber list and increase Infant Nutrition Program sales.
Following this, we suggested Michelle create a new website for better SEO ranking and build an app to take her manually driven program to greater heights, allowing her to focus on what she did best: creating new programs.
Our web developers transitioned her old Square Space site to a WordPress website. We added an online shop with a customised gift function and a member forum. We also implemented a new program design that members could access, once they had purchased the program.