We’ve been hearing a lot of stats about videos. Stats such as how 5 billion videos are watched on YouTube every day. That having videos on your landing page increases conversions by 80%. And how 120% more shares are generated by social videos than text and images combined. Those are some crazy numbers!
Clearly you need to get on the video bandwagon if you want to smash your marketing goals and propel your social media forwards. Here are some of our top tips for making sure that your videos are most effective.
What Videos Are Most Effective?
Make sure your video is no longer than 10 seconds
Around 20% of viewers will click away from your video if it’s more than 10 seconds long. Keeping videos short and to the point is what it’s all about. Ask questions to spark the viewer’s curiosity and grab their attention straight away by using teasers. Convey the value of your video – show your viewer why they should watch your video. Let them know whether it will inspire them to act or to help them learn something new.
Tell a story instead of selling
Internet users these days are used to the sales clutter. And so, they try to avoid anything that is centred around a sale. Instead of pushing a product, keep the focus on the value you’re giving your customers. Use emotive power to appeal to their needs. You can always chuck on a call-to-action at the end if you’re scared of missing out on leads.
Share your knowledge with customers
Did you know that 65% of your customers are visual learners? One of the most powerful things you can do with video is to educate your customers. Share some helpful tips or teach your user about one of your services. This positions you as a thought leader in your industry and provides social proof for your service.
DigiGround offers videography services to showcase your products and engage your customers. Our inhouse videographer can give you the edge over your competitors. Contact DigiGround today to utilize our video production services.