Remember when you first bought your new car? And how it was your most prized possession? To keep it in perfect running order, you have to take it in for maintenance every six months. Well, just like your car, your website needs regular maintenance. Ongoing website maintenance keeps your content fresh and your website secure with regular updates.
Why Website Maintenance is Important
Secure your website
Hackers are constantly scouring the web for vulnerabilities in a website’s code. And if they find any, they’ll certainly take advantage of it. You can prevent this from happening with your website by keeping your website’s software and web hosting server’s software updated with the latest security releases and patches. While you can’t possibly be 100% secure from security threats, regular maintenance will put you in a better position to speedily fix any hacks that may happen.
Update website software
If your website has a CMS like WordPress, you’ll notice that plugin updates are constantly being released. When you outsource your website maintenance, your web administrator will backup your website before updating plugins and themes, as well as the core software. That way, if there’s an error, you can easily revert to a working site version.
Keep content fresh
The content on your website should encourage your visitors to keep coming back. But no one will return to your site week after week just to see the exact same information again. If you don’t update your website, you’re essentially telling your visitors that you aren’t paying much attention to your website. You might even give off the impression that you’re no longer in business.
Optimise your site for search engines
Search engines will rack your website higher in the results pages if it is well-maintained, error free, fast and most importantly: they love to index fresh content. Every time you make an update, you give search engines new material with which to rank your website.
Trying to handle your website maintenance is like maintaining your car yourself: some people have the tools and time to do it, but most people will benefit more from leaving it up to the web development professionals. If you’re interested in website maintenance, web hosting or technical support, contact DigiGround to find out how we can keep your site in proper working order.