It’s easy to see why video is such a popular medium these days. It’s easy to digest and gives us a rest from the overabundance of textual information that’s available online. Maybe that’s the reason why we watch 1 billion hours of YouTube videos per day!
In this blog, we’ll outline some of the reasons why you need video marketing for your business.
Why You Need Video Marketing
Search engine optimisation (SEO)
Search engines love videos. They consider them to be high quality content, so including videos on your web pages will work wonders for your SEO! Just make sure the videos themselves are optimised for SEO. That means using the right keywords, having a strong title and adding a solid meta description.
Connecting customers with your brand
Short videos are a great way to offer your customers an intimate glimpse into who your business is and what you do. If you go down the Instagram Story or Snapchat path, the 24-hour lifecycle will create a more real time feel for your viewers. These social media platforms also give marketers the ability to include videos in their ads, with a time-sensitive focus.
Around 74% of consumers will purchase a product if there is a video showing the product in action. Landing pages are a great place to put a video – this can boost your conversion rate by up to 80%. Having videos on your website keeps user around long enough to take a look around your website… especially those who aren’t big readers!
Videos are fun and a great way to get close to your customers and give them a real look into what your business is doing. The more positives they know about you, the more likely they are to stick around!