There are lots of reasons you should manage your own social media. But there are lots of reasons why you should outsource your social media. If any of these sound familiar, it’s time you turn to us to help boost your social media presence.
Outsource your social media
Lots of businesses make three major mistakes when it comes to social media management. 1. They choose to only post when they have time – which usually ends up being almost never. 2. They only post what they want to sell – your audience won’t be interested in reading only marketing messages. 3. They either dedicate only two hours a week to social media activity, or they get the intern to do the work.
Social media isn’t just branding. It’s storytelling. What you say on social media will only have a second to capture your reader’s attention.
Social media is more than just sales. It’s about building a relationship with your audience that, when done right, can lead to sales. It’s a two-way conversation and action.
Social media requires responding to customers in real time. Too many social media messages go unanswered by businesses, leading customers to turn to your competitors. You can’t pick and choose which messages you respond to. Your customers are waiting for you. And they want answers quickly.
Reasons you should outsource your social media
Your business needs consistency in its branding, no matter which social media platform you’re using. You need a consistent persona with a tone and voice that is tied into your messaging and brand. Our marketing team will ensure your business has a brand that is consistent across platforms.
You need to work out who you are targeting and what you want these consumers to do. If you can’t answer these questions yourself, turn to us to nail that down for you.
What are you going to post? When and how often? Remember, you can’t just sell, sell, sell. You need a solid social media strategy if you want to succeed – and our marketing experts know how to create the ideal content in a publishing calendar.
Sure, you use a personal Facebook account to chat with friends, but do you know the ins and outs of Facebook, Instagram, Linked and Twitter business accounts? Or how the latest algorithm updates can affect your marketing? If you don’t have the time or resources to learn, that’s when you turn to us for help!
DigiGround can help you achieve success in your social media marketing campaign. By relying on us to manage your social media accounts, you can keep your focus on the operations and sales side of your business.