Issue Six (6) – Writing your articles – Blogging
Your SEO Guide starts here:
Issue 1 – The first step – Choosing your keywords
Issue 3 – Social Media – Building your brand
Issue 4 – Tell search engines where you are
Issue 5 – Link building – Get your votes
Issue 6 – Write your articles – Blogging
Issue 7 – Building your network – The social kind
Issue 8 – Spending money – Paid advertising
Have you read the first 5 articles? Because you’ll need them before you build your site and start blogging. If you’re all ready, then let’s get blogging. Otherwise, please go back and start from the beginning. This guide works best if you’ve worked through the steps.
So, what is blogging and why do we do it?
The very top, most important, super amazing reason for blogging has been outlined in a previous post of mine, the Benefits of Blogging.
But, I will get into a bit more of how to blog.
Firstly, to get your blogs, add up how many people are in your company. Then, tell them all, they have to write one blog.
Put it in a calendar/schedule and enforce it. See, blogging, and getting blogs written shouldn’t be that hard. If you set yourself the minimum. One blog per week, then timetable it, there should be no reason why you can’t get there.
Think on it like this. If you have 10 people in your company, doing 1 blog each, you can timetable it so each person is writing one blog every 10 weeks. If you have 350 people in your company, they’re writing one blog every 6 years! If you have that many employees, you might want to increase the frequency of your blogging.
Next is your job, editing. You need to take the blogs that are written, and convert them to something that matches your message/company/vision/mission or whatever, and then you need to keyword them.
And this is where the skill comes in. Encourage people to write about anything. Then, using your knowledge of the company or your website, draw a line and comparison to what you need to say. Take a look at my Cyclists/Motorists blog for a good example. See, I was driving along, yelled at a cyclist, and then my passenger asked me why I was so angry. I explained the history and she said “You should write a blog about it.” Then we had to work out how it applied to DigiGround and so we applied the Sales vs Marketing comparison.
Anyways, so, we’ve got the blog, we’ve got the link, we’ve got the comparison, and now we need to add the keywords.
Your keywords should be stapled to the wall in your office, and you should look at it. Find something on there, and put it in your blog. This is a secondary keyword. You should be actually creating a new primary keyword (H1) for your blog, and using one of your other primary keywords as an on-page secondary keyword. Next, sprinkle your site-wide keywords throughout, and finally, find yourself an internal link.
Your blog is a great place for internal linking. You should be able to find another page, another blog, another something, that you can link to. Your blog should try to create a never-ending rabbit hole that interested users can fall into and never stop reading.