Talking about yourself is hard. Doing it for your business in 160 characters or less is even harder. It needs to represent your business, set it apart and yet make it appear approachable. It’s no wonder that the New York Times even called it the postmodern art form. How do you write a bio for your business when you can’t even write one for yourself? We’ve got some tips to help you create a great one, no matter what social platform you’re on.
We can’t stress this enough. Make people want to do business for you, not just for your accomplishments. Show people what makes your business different. Show them what your business brings to the table, and make sure you’re reflecting its true colours.
Tailor your keywords specifically to your audience. All social profiles are searchable, so doing this will increase your chances of popping up in search results by your target audience. Put your business front and centre by focusing on your specialties.
Words like expert, guru, leadership, creative, passionate and certified are quite overused. Use, they can help you find the right audience, but they’re also meaningless buzzwords. Instead, get creative with your words and try to show not tell what your business does.
Keep it updated.
Check your bio every now and then, and adjust it where possible. Has your business achieved something new? Have you introduced new services? Have you relocated? Make sure your bio still reflects your business the best it can – for both your customers and competitors.
Help your audience identify your business on different social platforms by ensuring your bio, profile photo and cover photo are consistent. However, keep in mind that your audience may differ between social platforms. On Instagram, you might want to be more authentic and fun, while on LinkedIn you might want to keep it strictly professional.
Use this checklist.
Basically, what your business bio should do is:
Tell your audience who you are and what you do;
Show your achievements;
Express your personality;
Target your niche;
And include a link to your website or other profiles.
Did you find this blog useful? Looking for more advice? Feel free to comment below or contact DigiGround today for social media management.