When it comes to Digital Marketing Agencies one quick search on Google and it’s evident to see there are a plethora of options to choose from.
Choosing the right agency, is a bit like picking the lucky door number on a wacky Japanese game-show… you never know when it will end or what you might get. With each agency touting their unique selling points via the latest videos and design elements and using catchy taglines, captivating soundtracks and promising hard to resist ‘special offers’, it can be challenging.
But is that really all that surprising, since they’re in the game of promoting businesses? Ultimately, you wouldn’t expect any less. Finding one that stands out from the rest can be a difficult task. So, just how do you navigate this especially noisy landscape? We recommend you begin with the following basic suggestions as a starting point and you can’t go wrong.
Credentials
Check the ‘About Us’ on the website of the agency you are thinking of hiring. Look at the skill set of each of the staff, double check on LinkedIn that the experience matches their claims.
You can also look at the ‘Our Work’ section of a website. Does the company offer an array of experience from various industries? Does their work support their artistic claims? Can you find the companies they say they’ve helped, online?
Transparency
Do they offer transparency on campaigns? This may be in the form of regular reporting or even better, giving you complete access to a Facebook Business Manager dashboard or AdWords campaign. Do they explain what they are doing, offer suggestions and will they provide options for you or allow you to make the decision, before taking important steps? As the client, you should have access to dashboard views and be included in important strategy plans.
Reviews
These days, with the advent of social media, consumers have been given the ability to publicly assess their experiences, good and bad. Type a companies name into a search engine and you are guaranteed to find feedback, whether on Facebook, Google reviews or some other site. Make sure the agency you select, has glowing reviews.
Need more help to select the right agency? Talk to us. We can point you in the right direction.
