What does lead generation even mean? SEM, SEO, PPC, Acquisition, buying, finding, cold calling. There is a lot of buzz words and acronyms but very little explanation. We hope you can find some here.
If you’ve ever considered marketing, you may have come across the terms ‘inbound marketing’ and ‘content marketing’. Many marketer [...]
When it comes to lead generation, it’s the quality of the lead that matters. There are many tactics you can employ to increase you [...]
Influencer marketing is brilliant. Even though we don’t really know the Instagram personalities we follow, we still trust their op [...]
Influencer marketing isn’t a new thing. It’s been around long before marketers even coined the term. The original influencers were [...]
The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service, or in th [...]
Many would argue against adding social share buttons to your website, but when used appropriately, can they be effective? Well, it [...]
Influencer marketing is a hot topic right now, with a 90% increase in Google searches. But influencer marketing isn’t new at all. [...]
Have you heard of something called Marketing 4.0? The term has been going around quite a bit lately. It’s a book by a man named Ph [...]
There will be many new trends coming to digital marketing in 2018. We think it’ll be valuable for marketers to be aware of these t [...]
Social media platforms and search engines give marketers an equal chance by enforcing an ad bidding structure. Generally, every ma [...]
