In case you’ve been living under a rock, Captain Marvel is the latest cinematic offering from the Marvel Comics Universe and is currently out in cinemas. It also happens to use a wonderful, nostalgia-filled website to help promote the movie.
Why do I mention this website? Because it not only gives visitors a trip down nostalgia lane, but it’s also a well-developed website. There’s a lot going on with the website, meeting client demands while also giving users what they want. And the best part is that it avoids making the following common web design mistakes.
These days, it’s inconceivable to have a website that isn’t responsive. Especially now that more internet users are browsing with their mobile devices. Failing to make your website responsive means you’re potentially alienating half your prospective visitors. As for the Captain Marvel website? Trust me when I say it’s amazingly responsive.
Not all websites have a great readability score. There’s a lot of jargon online – not just in the usual places like the Terms of Conditions page of your website. That said, Captain Marvel’s legal notices are surprisingly reader-friendly with little jargon use. The best way to handle jargon is by using a little as possible. Unless you have a good reason to include it.
It’s hard to tell your message without content. And it can be the reason 46% of visitors leave a B2B website without interacting with it. In the case of Captain Marvel, the content has been reduced but there’s a lot of games, photos, trailers and character profiles on the website to entertain visitors anyway.
Every website should have something that induces visitors to act. Even if your website simply exists to provide information, you should have a CTA that encourages visitors to remember to return to your site. Captain Marvel does this with their clear “Get Tickets” button that takes you to a ticket page that’s relevant to your geolocation.
These common web design mistakes are easy to avoid. By making the necessary changes to your site, you can start getting the website traffic results you’ve been hoping for. If you aren’t sure if your website is up to today’s standards, email us and we’ll be happy to help!