Do You Need
A Brand Refresh?

Do You Need
A Brand Refresh?

Do You Need A Brand Refresh?

Ivy Buddee
May 06, 2020

Our DigiGround graphic design experts take a look at the top 5 signs that your business needs a brand refresh.

Do You Need A Brand Refresh?

Make it easy to share your blogs

Don’t make it hard for your readers to share your content. Add prominent social sharing buttons to your blogs to make it easier for your content to be shared. But don’t just add a bunch of buttons and hope for the best. If you give your readers too many options, they’ll be less likely to act. It’s like when you go to a restaurant and you have so many options that you can’t pick a meal. Work out which social networks your audience are on and stick to just those.

Hide social share counts when they’re at a low number

Social proof goes both ways. Negative social proof can affect your business just as much as positive social proof. If your readers see a low number of shares, they’ll think that people aren’t interested in your blog, which makes them less likely to share it themselves. If your post doesn’t have any comments, readers will be less likely to comment. Likewise, they’re more likely to comment if you have a lot of comments. This is something you’ll overcome as your following grows. For now, encourage your colleagues, friends and family to share and comment on your blogs.

Create shareable content

There are two types of content that your readers are likely to share. The first involves writing about trending topics. You’ll gain attention on these blogs early on, but that attention will slowly diminish. Then there are evergreen topics that are always of interest to readers. Whether you choose one or both of these depends on your audience and your approach to content.

Put the same amount of time into promoting your blogs as you put into writing them. Put some serious effort into promoting your blogs and share it everywhere you can. Just adding your blog to a company newsletter is enough to drive some traffic.

If you’re struggling to grow your readership, or you’d like some tips on creating engaging content, don’t hesitate to contact us. DigiGround is all about working with you to grow your business!


Do You Need a Brand Refresh?
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Do You Need a Brand Refresh?
In our latest DigiGround blog, our Sydney graphic designers takes a look at the top 5 signs that you need a brand refresh for your business.
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