In the world of advanced technology, mobile applications play a significant role in all aspects. The goal of an app strategy is to get your clients engaged through repeated engagements, and it is essential to be a loyal advocate in all respects for their products.
Creating a mobile app is considered to be expensive and time-consuming. In order to enter the application market, they need to have a deep understanding of the customer's behavior and plans.
mobile app marketing strategies:
After building a high quality mobile application, the business needs to know how to effectively communicate the product to potential users. We will look at seven mobile app marketing strategies that have given proven results in user acquisition.
Before we go any further, we should clarify this fact. Content marketing is not just about blogging and sharing what you think is good.
Content marketing is important for lead generation, but effective engagement only works when you educate and engage your audience. You can create brand awareness through blogs and social media posting. Unlike traditional marketing, which is more of a pushy sales approach, content marketing is based on offering something to your target audience.
1. Beta testing and focus groups:
Organising a group of testers for a beta version of your application is invaluable to it’s success. Testing groups give valuable feedback on issues and help you work through behaviour issues and bugs. Also, creating a community of early adopters is key to engaging more users through word of mouth.
2. Social media sharing functionalities: By integrating social media sharing into your app, you allow greater reach into your users’ social communities. An endorsement from a friend is often the strongest reason to try something new, and what better way to show approval of a new product than sharing it on existing social media channels?
3. Paid user acquisition campaign:
Paid User Acquisition is the practice of bringing new users to your app through paid advertising. It's important to know the users you want to attract and where you are going to find them. Having a campaign running in the background that targets your demographic might be one of the best ways to acquire new users.
Blogs are a great way to engage potential customers and improve your app website’s search engine rankings. Having regular blog articles that explain your app’s key functionalities can be a great way to inform potential users on how to use your app. And rest assured, if only a handful of people are reading your blogs, you can feel better knowing Google is reading your blogs.
5.App store optimisation:
App store optimisation is the process of improving your apps visibility in app stores and increasing user acquisition. If they can't find your product on the app store, they can’t download your app! ASO is about finding the right keywords and getting the highest organic installs. For the Apple App Store and the Google Play store, the app name has the highest ranking factor followed by in app purchases, reviews and ratings, regular updates, download velocity, usage metrics and app performance. Optimising these and keeping a well maintained app store app page is the best way to increase your app’s organic app store installs.
6.Collaborate with influencers:
As mentioned above, an endorsement from a friend is a powerful way to convert. But what about an endorsement from a celebrity? Influencer marketing is a type of social media marketing that uses endorsement and product mentions from celebrities and influencers. Influencers have legions of followers and an endorsement of your app to their followers would help your product's exposure. Our advice is to select influencers whose public perception fits that of your brand.
So there you have it! Six strategies to increase your app downloads. Use one, all or a combination of these six strategies and watch your app downloads increase!