The social media world is continuously changing, as any social media marketer good at their job will acknowledge. It can be challenging to keep up with emerging trends like video marketing, algorithm changes, and the deluge of content you need to plan and generate.
Adam Mosseri, the head of Instagram, recently declared in a post that Instagram is now a platform for sharing videos instead of photos. However, this new technique that Instagram adopted brought about a lot of advantages for marketers. How? Keep reading on.
- The Benefits of Videos
For marketers, the main benefit of social media videos is their potential to deliver more information in a shorter amount of time. They are a strong replacement for blog entries because of this property, which also increases their audience and accessibility. Videos are quite adaptable and can be anything from brief, popular challenges that encourage involvement to educational live demos that will increase brand knowledge and product familiarity. There is proof that certain social media algorithms work better with videos. A Facebook investigation found that live videos make six times as much as pre-recorded ones and frequently garner more interaction than other types of content.
- The Benefits of Photos
Including a photo in a post can increase retention and connect with readers on a deeper level. A wonderful strategy to stop people from scrolling and to build a strong brand in an appealing style is to use photos. Images activate a different brain area and may cause an emotional reaction that is related to your brand. Additionally, posting photos is quick and easy, which increases accessibility for many small businesses with little resources. Businesses don’t need to worry about developing a storyboard for filming and editing a film in order to upload a selfie of their workers from an event and deliver an intriguing piece of content.
Who Performs Better in 2023?
In reality, there is no correct answer to this question. In the majority of categories, combining photo and video content will produce the best results.
Some accounts find that sometimes it takes some time for a particular type of content to get momentum. For instance, your first few reels may not become viral if your account doesn’t already have a significant following. Generally speaking, experimenting with your feed is a smart idea. Insight is a social media marketer’s best friend, so use it wisely! Check the reach and engagement for each post to determine which topics get the most attention from your followers.
Even better, ask them! To find out more about your audience, make use of Instagram Stories’ fantastic polling feature. By entering the minds of your target clients, you can produce content that generates greater engagement, future reach, and, eventually, economic success.
Conclusion
Mixing photo and video updates is a successful way to engage your audience and progressively increase engagement. Make sure your content has a purpose and is pertinent. Produce videos and films that your audience will enjoy and become devoted to your brand, not simply because you have to.
You might find that although images boost conversions, videos might boost engagement. Consider developing an A/B testing strategy and using the results to guide your campaign decisions in the future.
In general, video content is huge right now. A squandered opportunity is not making use of the development potential of reels, lives, and even IGTV. You can also recycle some of your previous content to promote TikTok’s growth if you so choose.
