Filling your Facebook page with aesthetic imagery might be nice, but it isn’t a trackable metric. When it comes to marketing, there are many metrics that you need to track to ensure your success. Here are just some of the most important marketing metrics.
Important Marketing Metrics
Conversion Rate
Measuring your conversion rate is essential if you are looking to do more than just increase brand awareness. This will make sure that your marketing is on the right track and that you are achieving your conversion targets. You can see right away if your strategy needs improvement, and then accordingly work on boosting your conversion rate.
Referral Traffic
Do you pay attention to your referral traffic? Use Google Analytics to identify the effectiveness of your referral channels. By knowing where your traffic is from, you can optimise your marketing to target the channels that are bringing users to your site. Make sure that your social pages are sending audiences to your website and that your most effective channels are being continually optimised to drive traffic to your site.
Relevancy Score
In the past, relevancy scores were only available in PPC. But now you can see the relevancy of your social media posts and ads. This metric is helpful in ensuring that your campaigns are always optimised. The more relevant your ad targeting, the less you have to pay. The less relevant, the higher your CPC. So, make sure you take your relevancy score into consideration!
There are many different metrics that can be used to help icrease the effectiveness your marketing strategy. You can also measure your influence and unique visitors for example. If you’re interested in finding out more about important marketing metrics, please get in touch with our digital marketing team. We can provide a full audit of your site or social media pages to help you refine your strategy and achieve your marketing goals.
This blog is part of a two-blog series. Read Important Marketing Metrics – Part One to learn more.
