It doesn’t matter how amazing your website is if users can’t find it. And search engine optimisation can take a while, especially if you have a lot of competitors challenging your website for placement. To get around this, a good search engine marketing (SEM) management plan can get you straight to the top of search engines and in direct site of your potential customers.
What you Need to Know About SEM
Google is not the only search engine on the internet, and although it is the most used globally, it’s not the most used in many countries. Do you know which search engine your target audience is using, and do you know where you should be spending your digital advertising budget? DigiGround can find out for you and make sure you aren’t wasting valuable time and dollars in the wrong place.
But you shouldn’t just stop with search engines. There is now a huge amount of Pay Per Click (PPC) options on the internet. Finding the right ones and building engaging ads to make sure the right people are clicking can almost be rocket science. It doesn’t just stop there. Once someone has clicked the ad you have paid! But are you getting what you want from the amount you are paying? The final step in SEM management is Conversion Rate Optimisation (CRO) of the web pages that your users are landing on.
3 steps for SEM results
Step 1 – We will have a look at your website and analytics and find out which keywords, browsers, search engines and other platforms are being used to drive traffic to your website. We’ll work with you to calculate your budget and best spend per conversion.
Step 2 – Our design and optimisation teams will build landing pages which are optimised to generate the best possible leads for you to start converting. We’ll make sure that for every person that clicks your ads, there is the best possible chance of you achieving your desired conversion.
Step 3 – We’ll monitor the clicks, the conversions and the behaviour of your traffic and make adjustments on the fly to make sure your budget is maintained and your cost per lead is at exactly the point you want it to be.
We’ll get more people clicking and make sure that they are getting the right information to convert them to your customers. Head to the DigiGround Work page to see the companies that have gained more traffic with the help of the DigiGround SEM Management and PPC Management teams.
Contact the DigiGround team today. We’ll help you with all your Sydney SEM Management needs.