February 03, 2020
Is Facebook advertising worth the time and money? Before you begin investing in cost-per-conversion campaign, you probably want to know if your efforts will pay off. What makes a campaign profitable? Is Facebook even the right platform for your goals? Let’s discuss.
Why Do Facebook Advertising
Your customers are on Facebook
We’ll begin with the facts. More than 80% of internet users have a Facebook account. About 65% of adults over the age of 65 are on Facebook. Facebook has 2.5 billion monthly active users, most of whom log into Facebook multiple times a day. This means that most of your customers are using Facebook. Immediately, you can see that the most important benefit of Facebook is that your customers are using it regularly.
Facebook allows you to target your exact audience. You can target an audience by selecting their age group, interests, location and behaviour. It pays to know your customers: the more you know about your customers, the better you can engage with them.
Cost-effective ad campaigns
Facebook is the cheapest platform for advertising. With a budget of as little as $5, you can reach thousands of users. Therefore, unless you have the budget, it doesn’t make sure to put more spending in TV, radio or other traditional advertising channels just to reach the same audience.
Improve brand awareness
You can run awareness campaigns on Facebook, which enables you to make more people aware of your business and offering. The more people are familiar with your business, the more likely they are to make a conversion down the line.
Boost website traffic
Likewise, you can run Facebook ad campaigns with the purpose of driving traffic to your website. Provide a link to the page you want people to click through to, and only pay when someone follows the link. This is an effective and cost-efficient way to increase your website traffic.
Get immediate results
Facebook advertising gives you fast results. You can reach thousands of people from the moment you launch your first campaign. If you’re looking for a quick way to drive traffic and conversions, Facebook advertising is the way to go.
Want to begin your Facebook ad campaign? Contact us now to get your ads working for you!