By Patricia Tselepi
September 6, 2017
At DigiGround we are all about giving our customers the best service, the best results and the best education our experience can provide. So, we decided to gather a group of our most common and recurring questions in the realm of Website development, SEO and Social Media and serve them up in one easy to understand fabulous blog. Starting with these:
My new website is complete, when can I see it live on the internet?
Once a site is complete it can take anywhere from 20 mins – 48hrs to propagate depending on if the domain is new, as nameservers have to change. Propagation is the time it takes to register across the internet and the actual time can vary. Propagation works in zones that represent different countries across the world.
I’ve just signed up for SEO, when will I see my website ranking on the first page of Google?
Depending on the legacy of your website (if it’s a new or old domain) it can take up to 4 months for a new site and 2-3 months for an older domain. It’s important to note that Google bots crawl once a month, so for a new site it can take longer because Google hasn’t ever crawled it before.
For an older site, SEO could include adding Dynamic content, which is website content or blogs that change frequently or engage the reader. This could also include on-page header changes or fixing errors.
If anyone guarantees you first place ranking and first page on Google and provides an exact date, you will want to question their methods. SEO is an ongoing job that should be done by skilled staff and no one can give you exact dates for ranking on a first page or first position, not even Google.
Can I write the same posts for each platform on Social Media?
It’s not recommended, though we know it would be a whole lot easier, right! But, sorry to say it, you’ll need to create a social plan with individually created posts for each channel. For example:
If you have Twitter, you will be limited by 140 characters and you will need to add hashtags for search and a link to draw traffic to your site (as should be your goal with each post). Though, quotes, polls, videos, or images now no longer reduce characters. So, you cannot use the same post for Facebook, LinkedIn or Instagram as you would do for Twitter. Also, the hashtags you use on Twitter will be different to the hashtags you use on Instagram.
LinkedIn is a professional networking platform. Make sure conversation here goes out from your company page. Posts should be company related, things like company updates, job opportunities, awards or blogs which provide education about your industry, to build credibility.
What are the most important social platforms to have to benefit SEO?
The most important social platforms will shock most people and are usually the platforms least businesses are on because they seem like the most work. They are Google+, Twitter and LinkedIn – in that order.
Google+: Of course Google’s very own social media platform will affect your Google rankings because Google only ever want to work with Google. Even though there’s not a lot of users compared to other platforms, there are still hundreds of millions of people with Google+ accounts. Most importantly, your individual posts can actually appear in search results.
Twitter: Since 2014, Twitter had been indexing every single individual tweet. What that means is each tweet is actually it’s own web page in a way. So, every time you tweet your company name is being mentioned on the internet. This drives your relevance rating through the roof.
LinkedIn: Your LinkedIn company page is often the easiest page to jump immediately to the top of search engine results, and everything else falls into line from there. We often hear “LinkedIn is not my target audience”, but really, why not? Professionals and people using LinkedIn also have Facebook accounts and Twitter accounts and use the internet. So having an active LinkedIn account is like re-targeting your users again and helps give your company credibility.
Contact us now to find out how DigiGround’s experts can help your business with social media, SEO or website development.