Best Practice
Video Marketing

Best Practice
Video Marketing

best-practice-video-marketing-bw
ivy

Ivy Buddee
March 16, 2020

There are lots of different types of videos out there. And to make them successful, you need to understand the purpose of the video before you sit down and start creating it. Make sure that the type of video you’re creating is relevant to the channel you’ve chosen (i.e. whether it’s for social media, advertising or your website) and fits the purpose of the video itself. Here’s what our DigiGround digital experts consider best practice video marketing.

Best Practice Video Marketing

If you read our blog on why you need video marketing, you would know that there are many great reasons for incorporating videos into your marketing plan. But how do you create a video that is not only engaging but also optimised to achieve your goals? First off, identify the ideal video length according to the platform you’ve chosen. Hubspot recommends:

Facebook: 1 minute

Instagram: 30 seconds

YouTube: 2 minutes

Twitter: 45 seconds

To find out how your videos are performing, always check your metrics and follow good SEO practices. You can organise your videos on your YouTube channel and share them in your emails and blogs. Don’t forget to use call-to-actions in your videos so your viewers know what to do next.

There are a few other things you will want to do to boost your SEO results as well as ensure the best engagement and accessibility: namely, manually adding captions to all your videos and keeping the video on mute if it automatically plays on a landing page. Videos on landing pages are extremely effective and can boost your conversion rate by up to 80%. But they only work if they don’t scare your customers away by playing automatically! Also, you’ll want to make sure that your video is mobile friendly across the board.

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Best Practice Video Marketing
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Best Practice Video Marketing
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There are lots of different types of videos out there. And to make them successful, you need to understand the purpose of the video before you sit down and start creating it. Here’s what our DigiGround digital experts consider best practice video marketing.
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DigiGround
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