Choosing the right Google AdWords keywords will help get your advertisement in front of the right audience. Your keywords should match what your target customer is searching for to find your product or services. But how do you know what your customers are searching? These easy keyword tips will help.
You can’t come up with a keywords list if you don’t know what a good keyword looks like. Basically, keywords need to be specific and relevant to your business. Relevancy is important to Google. It’s what gets your ads in front of the right people. Make sure it ties in with your ad copy, landing page and website. That way, when someone searches those keywords and finds your business, they’ll already be predisposed to make a conversion.
To find the right keywords you need to think like your customer. What would you type into Google to find your product or services? Big on your brand terms – it converts well, improve your rankings and protects you against competition.
Be specific. Be targeted. Don’t choose anything too general or unrelated to your ad. Or else you won’t attract customers who are interested in your product or services – and this will reflect badly on your business. Make your keyword two or three words long. For example, ‘vegan meal delivery’ is specific and will draw attention from those who eat vegan food and want it delivered to them.
List variations in your keywords, such as synonyms, colloquial terms, product names and alternative spellings. You can even list common misspellings (however we don’t recommend this for dynamic ads as it may reflect poorly on your business).
If you need ideas, Google has a Keyword Planner that will help you expand your list. Submit your URL or keyword and pick the most relevant and high-ranking keywords from the list it gives you. Then, you can enter the best keywords to generate even more ideas.
Use customised targeting to get your ads in front of the right customers. Adjust your location targeting and language to reflect the location of your business.
Remove negative keywords to stop your ad from appearing in irrelevant searches. Add a minus symbol in front of any keywords you want to exclude.
Choosing the right keywords and phrases will help your PPC ads get better results. By following these steps, you should be able to target the specific customer you are after and get more products and services sold.