Marketing and advertising are both important to your business, but they have totally different purposes. Do you know the difference between marketing and advertising?
Advertising calls attention to a service or product you are promoting. Advertisements include print ads, TV commercials, radio spots and online banners.
Marketing, generally, figures out your ideal target audience, how to price your service or product at a competitive price, why the audience wants your service or product and how to express its value. Content marketing is a type of marketing that draws attention to your services by using written or graphic content that your audience is already look for and building awareness around your brand. This content can include blogs, social media posts, videos and podcasts.
So… what’s the biggest difference? Advertising promotes your service while marketing develops and nurtures relationships. Instead of being in-your-face, marketing brings customers to you because you are giving them something they would like. You market to people and advertise at people. Advertising is usually an important part of a marketing plan, but it shouldn’t be the only way you’re sending out your message.
It might seem like the difference is only small, but there are some major differences. Marketing is often viewed as an umbrella concept – and advertising is one of the many options that fall under it. If you want to boost your return on interest (ROI) and bring in new customers, advertising may be the way to go. However, if you have a tight budget, it is more afforable to use other marketing strategies such as social media marketing and hosting webinars. Either way, advertising and marketing can make a big difference to the success of your brand.
Learn about advertising. Even if you never personally engage with it. Advertising can help you capture your customers on an effective and cognitive level. It can also teach you how to promote impluse buys. Read our blogs on different types of marketing and how you can add each one to your strategy. Get familiar with how marketing works and then apply your knowledge to your services and products. Try different strategies until you find the one that works best for you.