EzyPour is a gravity free pouring device which catches the eye of the patron. The client sought to break into the hospitality industry with this innovative product. The business plan was simple but the client had no internal marketing team so needed help with an entire eCommerce website deployment and corporate identity to get them started.
The DigiGround Team outlined three key components to getting EzyPour started:
- needed a fully customised website which functioned as an online store allowing customers to be able to order online, make payments and receive receipts
- needed a brand identity so a logo and corporate guidelines needed to be made from scratch
- needed corporate images and a video displaying how the product functioned
EzyPour DigiGround Work Process
DigiGround’s graphic designer, website development and media design teams came together to collaborate on this project. Within a short time, the team had a plan of action to turn vision into a reality. Whilst the website was under development to include a custom online store the creative design team were working on making the brand identity, videography and imagery.
Once the branding guidelines were created, the colours, fonts and logo were deployed to the website. DigiGround digital marketers decided it would be best to position the video as the main image of the website because the product is quite unique and needed to be the first thing potential customers saw when they arrived to the website.
In just two days EzyPour had a custom made logo, photographs, video, corporate guidelines and a website catering to selling their product online in any quantity.