Many articles discuss the strategies you should follow to get more Facebook likes for your page. But how successful are these tips? Will they really get you the audience you’re after? We evaluate the most common Facebook strategies to tell you if they’re really worth following.
The Most Common Strategies Used to Get Facebook Likes
The Facebook Like Box
The easiest way to show your consumers that you have a Facebook page is by adding widgets to your website and blog. You can use these widgets to give the user the option to ‘like’ your page without the need of visiting Facebook. The problem with this strategy is that how many of us are happy to ‘like’ a page we haven’t seen before? A more effective option would be to add buttons to your website that redirect users to your social media pages.
Inviting Your Contact List
Another common Facebook strategy is inviting your entire contacts list to ‘like’ your page. Unless you have thousands of friends on Facebook, you won’t get the number of followers you want. Even if they do ‘like’ your page, it’s possible that your audience engagement rate will be low. This is because you’re not zeroing in on your company’s target demographic. As we discussed in Am I Famous on Instagram?, it’s more important to have an engaged audience than a large follower count if you want to get your page famous on the internet.
Cross-promoting
The most common form of cross-promotion involves sharing Facebook posts to other social media pages. This means that your Twitter content becomes a duplicate of your Facebook content. What’s the point of following your Facebook page if your users can already see your posts on Twitter? If you want to follow this strategy, make sure the cross-promotion is used sparingly to avoid spamming your followers.
Facebook Ads
If you have the budget for it, advertising your page on Facebook is a great way to boost engagement and, eventually, turn your followers into customers. Or is it? Sure, it’ll give your page more visibility, but it’s not guaranteed to get you the engagement you wanted. Make sure you know how to effectively advertise on social media, otherwise you won’t get results.
Getting Facebook likes and maintaining a following is all about building an audience that is genuinely invested in your business and products. Follow the right social media strategies, and you’ll see the likes increase on your page in no time.
