Google is a powerful search engine with a household name, that most people use to search for businesses, people, services and products. While you should already know all of this, have you ever thought about how Google can positively affect your business?
Google has lots of impressive services for businesses. But one of the most noteworthy is Google AdWords. It’s an online advertising system that enables users who are searching for services and products to quickly find your business. Which then drives more traffic to your website. But to effectively set up this system, you need to make it work for you. That way, you’re not wasting your time and money.
The basics of Google AdWords
You’re losing out on business if your company isn’t online. 88% of Australians are active internet users, and many of these people are using Google to find more information about business, services and products before they commit to buy.
With Google AdWords, you can create basic yet effective advertisements that can drive more traffic to your website and business. If you’re ready for the increase in visitors, using AdWords can do wonders for your digital sales, website traffic and brand awareness. It might also encourage customers to visit our location (if possible).
These advertisements contain:
- A headline
- Your website URL
- A call to action
Once you’ve mastered the basics of AdWords, you can begin linking to other pages on your website that may interest your users; or you may include your location, daytime contact number, products, deals and social media links. What you can also do is target users in a particular geographic area – for example, if your company is based in Sydney CBD, you can run ads that only show up for users in the CBD. AdWords also allows you to select the time of the day you want your ads to run, and on which devices.
Google has many tools and resources available to help you get started. From training videos and certifications to building your first campaign for you. Alternatively, we can work with you to create an effective strategy for your business.