If you’re sending the traffic that comes from social media ads or Google Ads to your website, that traffic is more likely to get you the results you’re hoping for if the webpage is highly relevant. You want your visitors to convert. To do so, it’s time to stop sending visitors to your homepage. Your landing page should act as a continuation of your ad campaign. It must give them a final clincher and offer a call-to-action your visitors can’t resist. Here are our top tips for landing page optimisation that will get you high conversions.
Landing Page Optimisation
Concise and informative content
Include all the necessary information that your visitor needs to know about your offering and exclude any irrelevant information. The idea is to show people why your offering is great – don’t just tell them. Communicate your offering’s benefits and value. Use big directional headings to break up text and guide visitors through the page. You don’t want mobile users pinching the page in order to find information!
Simple, well-designed forms
Internet users have limited time and patience. If your form has too many fields, your visitor will shake their head and leave. Keep fields to a minimum. You can gather more information from your lead later on with a phone call or email. We suggest asking for just a name, phone number and email address.
Grab their attention fast
Your landing page’s load time needs to be fast, otherwise your visitor isn’t sticking around. In the eyes of Google, a 2 second load time is too slow which can affect your SEO and won’t do any favours for your click through rate. Similarly, capture your visitor’s attention fast by sharing your most important and attention grabbing content at the top of the page. Keep page elements to a minimum as additional elements will only add to the page’s load time.
The most sure-fire way to create a high converting landing page is by handing the job over to the digital marketing experts at DigiGround. Our web designers and content writers know that it takes to build a landing page that will work for you. Get in touch with us today!