The best Instagram Story design
Stories are a great place to showcase your brand’s personality, so it’s important to keep your brand’s style in mind when creating posts. Make your brand instantly recognisable by using your existing colour palette when you create Stories. For example, use your brand’s main colours in the background and text. And if it’s possible, you can even select a font that is similar to/the same as the one used on your website.
Another great thing you can add is animation. This can help your Stories stand out and it gives you the chance to switch things up. You can do this by browsing through the stickers feature and selecting a GIF, or you can use a free tool like the Adobe Spark app. Play around with the templates and colour palettes in the app, and then upload the final product to Instagram.
Don’t place your text too high or too low – otherwise, it gets cut off when followers view your Story. Other things, like your name and timestamp, can cover your text as well.
Plan out your content in advance. Just like you have an editorial calendar for your blogs and social, think about the type of content you want to create for your Story. While you’re planning it out, think about what hashtags and geotags you can include, as well as calls-to-action and polls to encourage more engagement.
Stories aren’t the same as your main feed, so they require a different approach. Think of them as separate feeds, but also think about how they tie together. For example, add amazing, beautiful and engaging photos to your main feed, and leave the general interest, ‘did you know’s and explanations for your Story. This way, your followers get general updates on your business as well as behind-the-scenes footage. And remember, these days users want to know more about you do every day. Your brand isn’t just cool graphics; it’s you as well.
Instagram Stories can be daunting. But luckily there are lots of tools out there to help you up your game. Just make sure you keep an eye out for any Instagram updates you can add to your strategy.
At the end of the day, it’s all about socialising, connecting and teaching consumers something new. So make sure you’re using Instagram in the same way!