Smartphones are increasingly the preferred device for browsing the internet. This means that mobile apps are important for businesses to have. They can engage your users and keep you ahead of your competitors. Here’s a look at why your ecommerce store should have its own mobile app.
Why your online store needs a mobile app
Offering your users an app they can directly access on their phones removes the need to open a web browser, log into your website and then start navigating. Instead, your user has all the information they need, instantly. Most users prefer using an app to receive their information, rather than a web browser. And this number is growing as apps become more intuitive.
Important information, like a user’s username and password, are stored once an app has been installed. This is important for ecommerce businesses because it makes purchases a lot faster for the user. All your user needs to do is open the app, start shopping and then make a payment. The app can also store payment information so that your user is more likely to complete their purchase.
Once an app is installed, users can access it even when they’re offline. This is a huge advantage because your user can view your products no matter where they may be, which makes them more likely to make purchases. Even if they can’t make a payment without internet connection, users can still able to fill their carts for future purchase.
Connecting with customers is super important. It enables you to share deals, promotions and any other information that might entice them to make a purchase. This is where push notifications come in handy: they’re directly displayed in your user’s phone, so that they will always see the notifications. It’s the perfect way to let users know about a new sale or discount. Free marketing at its finest!
By keeping your business constantly connected with your users, they’ll always think about turning to your business for their next purchase. They’re also more likely to recommend your business or mobile app to their friends and family!