5 Reasons to Market in 2017
Marketing is undoubtedly one of the best ways to promote a product or service. I’m always amazed at how many people spend money on setting up a company, registering it, branding it, getting a logo design, building a website, setting up social media channels and then end up spending absolutely nothing on driving traffic to any of […]
Bridging the Creative Gap
You’re sitting at your computer, reviewing the images from the shoot you had just wrapped. You’re skimming through and after about the fiftieth photo you feel a pang of dread. You look more closely and discover that there is nothing that is really striking about the pictures. Nothing draws your attention. There isn’t that special […]
The Overspent Christmas Blues
Have you ever started off the month of December with the intention to not spend beyond your budget and even, dare I say it, stay under budget and save money? You know you could have this by simply buying only what you need, steering clear of the sales displays and trying to stick to your […]
Build Me an App
Does your business need an app? The answer is usually yes, and the answer should often be no. Today I’ll be discussing how jumping on to the band wagon can actually be a huge waste of resources and time. I was recently discussing with a gentleman about how to help improve his business workflows and […]
The Great Aussie Boxing Day Sale
Every year Aussies spend big at the register leading up to Christmas (November and December) and if you read my previous blog Jingle those retail Christmas Bells you will see that we are expected to spend somewhere in the vicinity of $8.8 billion on presents this year, which is $100 million down from the previous year. Could this mean […]
Are We Smartphone Prisoners?
In our current globlised world we are surrounded by advanced technology. Technology is a fixed part of our daily lives, whether it is setting our alarms on our smartphone or watching the morning news on TV while having breakfast. In comparison with days gone by, we have many platforms for instant communication worldwide with the help […]
7 Ways to Limit Christmas Spending
How often do you plan on not over spending at Christmas but end up dramatically overspending simply because the money is in your account? I believe that we often have strategies for so many things in our lives, such as career, family and other parts of life but very often, not our finances, which in […]
IoT Driving New Transformation
Many industry experts and excited consumers have pitched the Internet of Things (IoT) as the next Internet or Industry revolution. IoT is driving industries to invest more in data analysis and business intelligence to create next generation solutions for their customers, lowering operational costs and increasing productivity. IoT Transformation IoT promises the consumer more smart […]
The Truth Behind the Vlog
It was a sad day for YouTube recently when Casey Neistat announced the end of his daily vlog. Fans expressed their sorrow but ultimately their support when in an honest outpour, Neistat thoughtfully but also lightheartedly explained that the creative challenge to upload a video every day had become a routine that evaded the initial […]
This is a Viral Tribute
Whether you’ve been living under a rock or have sworn off social for being quite ironically unsocial, you cannot have missed some of the greatest viral challenges to grace our devices. Think back to a time when a duck face was something you would find on a waterfowl, and a plank was a long flat […]
