Sales or Marketing?
Sales and marketing are a lot like Sydney drivers and Sydney bike riders. They are part of a self-perpetuating cycle of hatred and loathing where neither will admit they are in the wrong and both will always blame the other for their problems. See, both have a right to the road. Laws (policies) have been made […]
The Secret of Google Search
Recently, I saw a young chap who was trying to see where their website ranked organically by typing the website’s name in Google and then counting down the list to its final placement. He then proceded to say how brilliant it was to be fifth on the list even though his competitors held a larger […]
How to Build Rapport
Business Relationship building in every transaction is a skill that can be developed into a natural personality attribute. Whether it is communicating with your prospects or customers, suppliers or alliances, staff members or shareholders, your ability to establish these relationships (rapport) and build mutually beneficial relationships, can directly impact your businesses evolution and profitability. We […]
The Perfect Email Send
Picture this. You’ve just sent out an email campaign to 10,000 people. After it’s been sent you notice none of the images you included have displayed correctly. Two of the social links you included don’t go anywhere when clicked and worst of all you’ve just addressed everyone on the list with a “Hi <insert>’ because […]
The Founder: Key Takeaways
Recently the DigiGround team had the pleasure of a team outing, to the movies! Going alone is fun. Going with two people even better. But going with 10 of your favourite work colleagues, well that’s just a party! We called it a ‘work related’ excursion because we were going to see The Founder and well, […]
The 300 Day Business Plan
There is no one fixed way to write a business plan. The nature of the business, it’s state of development, the need for outside capital and other factors will determine the exact outline of the plan and will also determine how specific the plan must be. Below is a basic outline for a strong business […]
To Sell or Not to Sell?
I have been selling since I was 17 and I have been privileged to meet some amazing sales people in this journey of 27 years. I have learnt that the number one rule in sales is to listen to what the customer is saying for 5 simple reasons: To be able to understand the business […]
…Careful What You Write
Let me start with, be careful what you write on the internet. It may never go away! And here’s one of the funniest examples. On May 18, 2009 an adventure game appeared on the webpage New Grounds, published by one of the users that goes by the name Rhete. Now, Rhete had been publishing games on New […]
Are Developers Turkeys?
Do you know how easy it is to make something online these days? Everyone and anyone can call themselves a developer. With the rise of easy to use software and online platforms for development with What You See Is What You Get (WYSIWYG) style interfaces, the simplest of us can watch a few YouTube videos […]
The Unified Service Desk Solution
It hardly matters what your business size is, the only aspect that one cannot afford to neglect is effective communication with the customer. Businesses today face many challenges trying to attend to client issues. Often this is due to a lack of a unified view of the customer data and business process knowledge. Imagine running […]
