TikTok isn’t just a place to watch short videos made by teenagers – it’s also a great marketing platform for brands and businesses. TikTok has been downloaded over 1 billion times and is now one of the most valuable ways to create a name for yourself. Set up a TikTok business profile and target your audience in a new and captivating way.
Firstly, download the app to your mobile device. Unlike other social media platforms, there’s no way to sign up to TikTok on a desktop or laptop. When you start making an account, select to sign up with an email address. The app will assign you a username based on your email address, so make sure your email address contains the name of your business. Otherwise, you can always change your username manually later by going to your settings.
Speaking of settings, when you go to this menu, you’ll find the option to add a bio, picture and profile video. We suggest you add a short description about your business to the bio. Make it precise and informative. For your picture, your business logo will help users to immediately identify you. For your profile video, we have a few ideas:
- Quick introduction to your business
- 15 second sales pitch
- A fun video capturing your team
- Footage of your products or services
By default, TikTok accounts are set to public. As a business account, we suggest you keep your settings this way so that new potential customers can find your profile.
Now that your business profile is ready to go, all you need to do is start uploading videos and sharing your profile with everyone you know. Share your account and videos via your website, blog and social media pages and start building a following. The app has plenty of great features, so play around with them and enjoy your time TikTok marketing!