Tell Search Engines Where You Are
Issue Four (4) – Tell search engines where you are Your SEO Guide starts here: Issue 1 – The first step – Choosing your keywords Issue 2 – Planning your site – Making the structure Issue 3 – Social Media – Building your brand Issue 4 – Tell search engines where you are Issue 5 – Link building […]
Your Customer is Not You
One of the most difficult things to get your head around when you are designing or creating something for your customers is that your opinion doesn’t matter. What really matters is whether the people you want to buy your product, like what you are selling. You see, no matter how much you say you would […]
Graphic Design Platforms Versus the Artist
In recent years, the do it yourself/user-generated concept has manifested throughout a range of businesses and industries. In particular, the graphic design landscape has shifted with an influx of new free graphic design software. In past decades, to design professional graphic content for a business, you would need to employ or outsource a graphic designer […]
Google, Ironman, Zuckerberg and AI
Have you seen Marvel’s blockbusters, The Iron Man series? You know the one with the very good looking actor Robert Downey Jr? Yeah, now you are with me. Well consistently through the films, Tony Stark or Ironman (Robert Downey Jr.) is constantly talking to JARVIS: a machine that takes requests from Stark. Stark uses JARVIS […]
Planning Your Site – Making the Structure
Issue 1 – The first step – Choosing keywords Issue 2 – Planning your site – Making the structure Issue 3 – Social Media – Building your brand Issue 4 – Tell search engines where you are Issue 5 – Link building – Get your votes Issue 6 – Write your articles – Blogging Issue 7 […]
Hit and Miss Political Advertising
It’s a common phenomenon for brands to try and position themselves outside the usual white noise of advertising and centre their brand at the fore front of political issues. In 1971 Coca Cola created the ever memorable ‘Hilltop’ commercial where a group of people from around the world stood on a hill, Coke in hand, […]
Why WordPress?
There are so many Content Management Systems (CMS) available today for websites. But my CMS of choice is WordPress. Many people ask why that one and my answer is usually because it’s the most user friendly. But actually, this isn’t true. There is a fine line that can be drawn between user friendly and customisable […]
What is HTML?
HTML (Hypertext Markup Language) is a language used behind the scenes of every website. HTML uses tags to form the content in a visible way to display on a web page. It is relatively easy to learn and does not require lots of time to understand. It includes everything from your headers, spaces and paragraphs on your web page. […]
The Most Basic
Way back in the old days of Apple IIEs people could go to libraries or bookstores and borrow or buy books to code. Actually, they didn’t teach you anything. They were just a book for you to copy line by line codes to make a game or whatever else you need. It was well before […]
How Designers See the World
Not many people understand how many greens there are. But a designer has to know. We look at the world and see shades instead of colours. We like to think that everyone else can also see what we see but the sad fact is, the perception of a designer is skewed in a way that not many people […]
