DigiGround Wins Creative Jam Adobe XD

The DigiGround team was very honoured and excited when we found out that our Creative Jam entry was announced as winner by Adobe Australia. To celebrate the launch of Adobe XD, Adobe Australia held a special online event called Adobe Jam. They asked their followers to create and submit an application design according to a […]
SOCIAL MEDIA PREDATOR, OR PREY?

In today’s world who you are in real life and who you portray yourself to be in all your social media platforms, can be very different. It, I guess comes down to the old “introvert” versus “extrovert” question. Are they really an introvert, with extrovert tendencies or are they using a platform they can hide […]
6 CAMPAIGN BLUNDERS

Even the biggest brands have made some pretty silly advertising mistakes. The penalties can cause brands all sorts of strife; losing revenue, company image going up in flames and huge declines of customer trust. Let’s be honest, no one is perfect and everyone makes mistakes (even us marketers) but let’s count down the top ten […]
THE INCITING INCIDENT

In my previous blog we talked about the difference why you like you favourite characters. For this blog I thought I’d write about the character arc and focus on a story’s most important plot points. In a TED talk, director Andrew Stanton (Finding Nemo (2001) Wall-E (2008), says that a story’s only job is to “make me […]
HOW TO CREATE BETTER PHOTOGRAPHS

Photographs are everywhere! With the proliferation of mobile phones, we are almost always within arm’s length of a camera. That coupled with a focus on image sharing on social media, means that there is a strong desire to stand out with better photographs. Whether you are a casual Instagram-er, a creative marketer looking for the […]
TO HASHTAG OR NOT TO HASHTAG?

Why do Hashtags exist and what is the point of using one? It seems with the advent of Instagram, the hashtag and its use has been confused. The origin of the hashtag started on Twitter. It was created to organise tweets and allow people to join or follow a conversation, using keywords. In time, the […]
YOUR TOP 5 DIGIGROUND BLOGS – VOTED BY YOU

The DigiGround team have got a lot to say. On subjects like design, photography, website development, social media and general marketing, and you name it, we’ve also written about it. We’ve written about ways to expand your business. We’ve written about how to create websites. We’ve even written about the best ways to email market, […]
Spending Money on Paid Advertising

Your SEO Guide starts here: Issue 1 – The first step – Choosing your keywords Issue 2 – Planning your site – Making the structure Issue 3 – Social Media – Building your brand Issue 4 – Tell search engines where you are Issue 5 – Link building – Get your votes Issue 6 – Write your articles – Blogging Issue […]
Building Your Network – The Social Kind

Issue Seven (7) – Building your network – The social kind Your SEO Guide starts here: Issue 1 – The first step – Choosing your keywords Issue 2 – Planning your site – Making the structure Issue 3 – Social Media – Building your brand Issue 4 – Tell search engines where you are Issue 5 – Link building – […]
Link Building – Get Your Votes

Your SEO Guide starts here: Issue 1 – The first step – Choosing your keywords Issue 2 – Planning your site – Making the structure Issue 3 – Social Media – Building your brand Issue 4 – Tell search engines where you are Issue 5 – Link building – Get your votes Issue 6 – Write your articles – […]
