CHOOSING A COLOUR SWATCH
Colour can connect to our feelings, which makes them a powerful marketing tool to use when creating a design. Colours must have a meaning and a purpose – they reflect your brand and its messages – so think carefully when building a colour swatch for your design. Some colours go together, others don’t. Some can […]
AM I FAMOUS ON INSTAGRAM?
These days Instagram is huge. So many startups are using it to get their business name out there and to promote their products. But you can’t be successful on Instagram without engagement. Most of the time, potential audiences will look at the number of users following your Instagram, the amount of likes your images receive, […]
CHOOSING THE RIGHT DIGITAL MARKETING AGENCY
When it comes to Digital Marketing Agencies one quick search on Google and it’s evident to see there are a plethora of options to choose from. Choosing the right agency, is a bit like picking the lucky door number on a wacky Japanese game-show… you never know when it will end or what you might […]
DIGIGROUND BLOGS WE LOVE
DigiGrounder’s have big opinions. In the Blogs We Love To Love, we serve up some of our fave words on digital topics we LOVE! Thankful everyday for the opportunity we get to work with businesses from varying industries, we share our stories in the hopes of providing some beneficial learnings for you…or if not leanings, simply […]
Your Questions Answered
At DigiGround we are all about giving our customers the best service, the best results and the best education our experience can provide. So, we decided to gather a group of our most common and recurring questions in the realm of Website development, SEO and Social Media and serve them up in one easy to […]
HEAT-MAPPING FOR CRO
Believe it or not heat mapping is not just a tool to tell you when the next hurricane could be sweeping a storm over your house. Heat mapping is a popular Conversion Rate Optimisation (CRO) tool. A heat-map can tell you if your website is converting. That is, if it is hitting your goals. Granted […]
THE GRASS IS NOT ALWAYS GREENER
Sometimes you can make the wrong career choice because of rash decisions. When I was 19 years old I changed my job for the sake of it. It was the wrong choice at the time. I don’t regret it now, but I still could have handled it differently. See, a friend of mine was a […]
PSYCHOLOGY OF A LIKE
The Power of a ‘Like’: These days the LIKE function on social media carries with it the veritable power of an executioners thumb. When you ‘Like’ something you are signaling to your self created network (comprised of work colleagues, family, friends and acquaintances) a multitude of personal messages starting with your: Political beliefs. Social and […]
HOW TO GET MORE LIKES ON SOCIAL
5 Ways to increase your ‘Likes’: First of all, why is it important to encourage likes? If you are a Social Media Manager or Business Owner in charge of increasing engagement, you will know very simply, Likes = Exposure. You want likes on a post because for One – it means someone has read your […]
DIGIGROUND, CREATING A BETTER WORLD
If there was no giving in this world then it would be a harsh place and let’s be honest, this place can be quite cruel at the best of times. One of the best feelings in the world is when you give back to someone in need. Not because you are expecting something else in […]
