DIGITAL MARKETING IN 2018
There will be many new trends coming to digital marketing in 2018. We think it’ll be valuable for marketers to be aware of these trends, and use them in their marketing campaigns. Digital technology is now affecting all marketing strategies. Even those industries that were slow to adopt new technology are now seeing the benefits […]
Launch of youchamp
youchamp has officially been launched to the App Store and Google Play! It is the newest and greatest bill paying app! It splits bills and makes sure everybody pays their share. The development team has been working hard over the past year to make the app something special for you and your friends. Our graphic […]
QUICK GUIDE TO AD BIDDING
Social media platforms and search engines give marketers an equal chance by enforcing an ad bidding structure. Generally, every market will get some exposure, but it’ll depend on the amount they pay. Getting quick results can be costly. So, if you’ve got a tight budget and choose to pay at the bottom range, you won’t […]
SO, YOU WANT A GRAPHIC DESIGN
Whether they work for themselves or for an agency, graphic designers encounter frustrating clients from time to time. Avoid being the client from hell, and keep your graphic designer happy by following this article. “Can you draw me?” Design is a collaborative process. Clients and their designers both have the goal of communicating a message […]
STRATEGIES FOR FACEBOOK LIKES
Many articles discuss the strategies you should follow to get more Facebook likes for your page. But how successful are these tips? Will they really get you the audience you’re after? We evaluate the most common Facebook strategies to tell you if they’re really worth following. The Most Common Strategies Used to Get Facebook Likes The Facebook […]
USING INTERACTIVE CONTENT
Engaging your audience through your content is more crucial than ever before if you want to extend your reach on social media and increase your consumer base. Interactive content requires your audience to actively engage with your content, that is, do more than just read or watch. In return for their engagement, the audience obtains […]
WHEN ADS DON’T LOOK LIKE ADS
What I’ve found is that online, an ad’s power is diminished as soon as the user realises it’s an ad. Many publishers have been trying to disguise their advertisements so they won’t look like an advertisement at a glance. They know this will make their ads more effective. Here are some of the methods I […]
DOCUMENTING YOUR LIFE ON SOCIAL MEDIA
Apparently, everything we do on social media means something, and my favourite Instagram filter, X-Pro II, means that I’m an optimist. There are so many articles out there that dissect the meaning behind your choice of filter, and many other articles that offer insight into why people use Instagram and Snapchat. A recent survey by […]
THE BEST LOGO DESIGNS OF 2017
Less is more. Logo designs are much simpler today, with lines, shapes and type used to create something memorable and easy to interpret. Major companies like Skype, Converse and Mastercard all rebranded their logos this year to reflect the trend of simplicity. This year’s logo designs weren’t so much an innovation as they were a […]
CHOOSING A TYPEFACE
The typeface is a big part of a design, whether it be for graphics or websites, as it represents your brand and can make or break the readability of your information. The most important part about type is that your audience can read it, otherwise, there’s no purpose having text on your website. By simply making […]
